The widespread love for UGG extended to Europe in the mid-2000's along with the stylish casual movement and
demand for premium casual fashion. UGG boots and shoes were now seen walking the streets of London, Paris and
Amsterdam with regularity. To meet the rising demand from new fans, UGG opened flagship stores in the UK and an
additional location in Moscow. As the love spread farther East, concept stores were opened in Beijing, Shanghai and
Tokyo. UGG Australia is now an international brand that is loved by all. This love is a result of a magical
combination of the amazing functional benefits of sheepskin and the heightened emotional feeling you get when
you slip them on your feet. In short, you just feel better all over when you wear UGG boots and shoes. In 2011, UGG
will go back to its roots and focus on bringing the active men that brought the brand to life back with new styles
allowing them to love the brand again as well. Partnering with Super Bowl champion and NFL MVP Tom Brady, UGG
will invite even more men to feel the love the rest of the world knows so well. UGG will also step into the world of
high fashion with UGG Collection. The UGG Collection fuses the timeless craft of Italian shoemaking with the
reliable magic of sheepskin, bringing the luxurious feel of UGG to high end fashion. As the love for UGG continues
to spread across the world, we have continued to offer new and unexpected ways to experience the brand. The UGG
journey continues on and the love for UGG continues to spread.
CUSTOMER SATISFACTION IS PARAMOUNT
Our responsibility to our internal and external customers calls for impeccable service to ensure that their needs are
always met. By treating customers like guests in our own home, we seek to establish long-term relationships based
on trust and satisfaction.
INTEGRITY IS OUR WAY OF LIFE
Our success is rooted in uncompromising devotion to honesty and fairness where our people, our business and our
community are concerned. We stand behind our products, staking our name and reputation on everything that we
INNOVATION DRIVES WINNING PERFORMANCE
We constantly challenge ourselves to be the very best we can in every aspect of our business. We strive to be a
nimble and flexible organization committed to increasing consumer and shareholder value.
OUR SUCCESS DEPENDS ON COLLABORATION
Our brand flourishes through our people. Coach brings together strong, collaborative people in a dynamic culture of
mutual respect, support and passion for our brand and product. Our team bands together in the face of adversity
and celebrates our victories.
Sufficient Product Stock
Amazing Customer Service
Convenient Shopping Site
100% Ordering Security